User Experience (UX): an in-depth primer for content creators. Top 5 content areas that make a difference! Learn exactly how to make these changes & improve your website’s UX!
How to Know Exactly What to Write...and When
You have readers with differing needs & goals... How do you keep them all engaged with your content?
You want to keep your readers coming back to your website to help them move their own goals and challenges forward...
Here's how to know what to write about next & how to keep your readers engaged and eagerly waiting for your next article!
PLUS...writing resources & tools to help you create better content...faster!
Your HOME page is one of the most-visited & important pages of your site, but often the hardest to create well… especially for beginners. Learn exactly what to put on your HOME page & WHY! I also bust some common myths about your HOME page, and what to do instead! PLUS, see real-world visual examples of HOME page models for most business models, and an actual layout template for creating your own!
Content Types & Formats… DemystifiedDiverse content types keep readers engaged…and help you get higher conversion rates! As a Content Marketer, have you ever done this? You know you need to consistently publish LOTS of engaging content…but you often default to the same content types and formats repeatedly. They have their purpose and that’s fine…IF they are …
Having a “Start Here” page sends a special message to your first-time and newer website visitors! It provides readers with an introduction to your website, and helps them find their way around… It also helps you guide their journey, which helps you with conversions!
Did You know? This is the most-often ignored — avoided — page on most beginners’ websites! Learn why you’re probably approaching it from an erroneous assumption, how to take a fresh approach, & how following a few simple steps will lead to increased reader trust & build your authority!
It’s all about making contact…& connecting with your readers! Learn how to create your Contact page. In Part 3 of this continuing “Requisite Pages” series, you’ll learn what to include, how to find a contact form, what to put on your form, how to structure your page, and more!
This is Part 2 of a multi-part Series on “requisite pages” for your website. This article discusses mandatory ‘legal’ pages, why they are required, lists various regulatory entities you need to know about, and finally explains exactly what content the various pages must include in order to be in compliance.
This is Part 1 of a multi-part Series on “requisite pages” for your website. This article introduces what these pages are, WHY they are ‘required’& by whom, and answers the inevitable question: ”Who makes these ‘rules’ anyway?”
future Topics include…
Content: the Heartbeat of Your Website
- Creating Your Own Content Goals
- Understanding Google's "Content Rules"
- Conducting Your Own Content Assessment
- Audience Expectations
Content Formatting: Essential for Readers & SEO
- Content Rule #1: Readers First!
- Why 'Content Structure' is essential
- Structural Benefits of SEO
- How to Structure Content for Online Reading
What If You Don't Have a List or Audience?
- Start Where You Are!
- Research "starting points"
- Proper Community Etiquette
- Research Resources & Recommendations
Writing & Research Tools
- Writing Tools
- Research Tools
- Note-taking Tools
- Research Strategies
Content Marketing is where Writing & Marketing converge!
Fortunately for us, it's also the solopreneur's single most effective & efficient marketing strategy -- without having the luxury of a research or editing team!
Knowing what to write when is the key to successfully building your audience!
Download my FREE "Content Types Cheatsheet!"
Not sure where to start?
Take a look at the Featured Articles below
July 21, 2020
Learn why “owning everything” is a founding principle of my business! In this article I explain exactly what you can own when taking your business online, and why it’s vital to the very life of your business.
July 20, 2020
Did you know? Over 1/3 of the ALL the world’s websites are built with WordPress!
Learn why I only teach WordPress. In this article, I share my top 5 reasons for using WordPress… PLUS a hidden advantage you may never have considered!
November 7, 2018
Why joining the ranks of the self-employed can often feel like jumping off a cliff and not knowing how to swim! Learn my “4 Keys” to fast track your solopreneur success developed over my 20 years of solopreneurship.
New Writing & Content tutorials are published regularly!
I've taught hundreds of students over the recent years in private, face-to-face classes. But there were still hundreds more who could not attend these classes for a variety of reasons: traffic, conflicts with work hours, child care problems, and more!
I'm currently customizing these classes into tutorials -- specifically designed for online delivery -- to reach anyone who wants to learn.
More Ways to Get Help
- Check out the main topics above in the main navigation... These topics comprise the primary focus of this website, as they are the areas where most of my students often need direction.
- Look for the featured articles sections,+ on each of the topic pages... I've selected them specifically to get you started on the ideal foundation...
- Check out the "Start Here" page -- It's specifically for the first -time visitor!
- Get in touch! Let me know what your biggest website or business challenges are right now
Check out my WordPress Roadmap to learn the best way to get started with WordPress...
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