A basic understanding of "marketing" is essential for your online business to gain any traction.
However, marketing is often mysterious & confusing for creative content creators. I demystify marketing strategies, and explain how they work, as well as present common marketing terms, in plain non-marketing language.
Why marketing "works" is related to mindset or "psychology" and it's a very interesting exploration! It all comes down to people... We write for people, our audience is comprised of those same people, and it's those people who open their wallets to solve their own pressing problems, ideally with solutions you can help them resolve!
Traffic -- more appropriately "website traffic" -- is often cloaked in myths! Yes you need traffic to your website, but traffic as nothing more than those same people! You'll learn about why "traffic" is NOT the solution to getting ideal readers to your valuable content! You'll also learn about why social media can be the biggest time thief for the solopreneur and how to conquer this beast.
Finally, I'll touch on SEO -- another topic fraught with myths that rob the uninformed solopreneur of your most precious resources: time & money! Time is one resource you can NEVER regain!