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Here you'll find articles dedicated to learning how to use WordPress...at the most basic level. True to my promise, these are articles for the absolute beginner. And they don't require any use of code... You'll also learn how all the "parts" of WordPress -- content elements, plugins, themes, templates, etc. -- are different & how they all work together to create a cohesive and truly custom website...all without coding!

Featured Content:

Content Marketing is the single most efficient & cost-effective method for solopreneurs!

• It establishes you as an expert,
• builds trust with your audience,
• and satisfies Google's insatiable demand for fresh & original content.

And...while I will never recommend you primarily write for Google (it's humans that open their wallets to purchase products & services; Google has no wallet and will never buy from you), it's just smart to understand that "search" is an undeniable factor in your website getting noticed!

So from a Content Marketing perspective, you need to understand what Google expects... It's what I call "Google's Rules."  (These are continuously changing, btw, so it's important to stay current.)

Most people don't consider themselves "good writers" either because they think it's hard, they don't have any practice, or that's what they've been told...

These articles will help you become a better writer and communicator, and show you how to generate new and original ideas. You'll also gain a new appreciation for how Content Marketing works and how to leverage it to your best advantage.

A basic understanding of "marketing" is essential for your online business to gain any traction.

However, marketing is often mysterious & confusing for creative content creators. I demystify marketing strategies, and explain how they work, as well as present common marketing terms, in plain non-marketing language.

Why marketing "works" is related to mindset or "psychology" and it's a very interesting exploration! It all comes down to people... We write for people, our audience is comprised of those same people, and it's those people who open their wallets to solve their own pressing problems, ideally with solutions you can help them resolve!

Traffic -- more appropriately "website traffic" -- is often cloaked in myths! Yes you need traffic to your website, but traffic as nothing more than those same people! You'll learn about why "traffic" is NOT the solution to getting ideal readers to your valuable content! You'll also learn about why social media can be the biggest time thief for the solopreneur and how to conquer this beast.

Finally, I'll touch on SEO -- another topic fraught with myths that rob the uninformed solopreneur of your most precious resources: time & money! Time is one resource you can NEVER regain!  

If Content Marketing is the solopreneurs' best strategy, Mindset is often just the opposite! I've seen so many solopreneurs continue to struggle, even when they seem to be doing "everything right."

Mindset is a complex topic so I've divided it into several sub-topics:

• Personal
• Business
• Focus & Concentration, and procrastination insights...
• Strategies & Hacks

It's important to remember that everyone is unique and strategies that work for one person may not be right for you!

I've had my own struggles with Mindset, which I wrote about here. It's my hope this will provide inspiration for your own journey...