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Here you'll find an overview of the major topics I cover on this site:
Of course, you'll also see the very same topics in the Main Navigation on every page. This page features a brief explanation of what's covered in each topic, as well as a place to find the most important articles in each area, as well as the newest content for each.
Solopreneurship is necessarily complex, so I only write about those topics I feel are the most important to move you and your online business forward...and that I'm personally experienced to cover.
Here you'll find articles dedicated to learning how to use WordPress...at the most basic level. True to my promise, these are articles for the absolute beginner. And they don't require any use of code... You'll also learn how all the "parts" of WordPress -- content elements, plugins, themes, templates, etc. -- are different & how they all work together to create a cohesive and truly custom website...all without coding!
Master WordPress
Learn about the foundation “Building Blocks” of WordPress: what they are, why they are different and when to use them. Often confusing for beginners to WordPress, you’ll just how the Building Blocks work together to form a robust website platform!
[...]Master WordPress
Learn why “owning everything” is a founding principle of my business! In this article I explain exactly what you can own when taking your business online, and why it’s vital to the very life of your business.
[...]Master WordPress
Did you know? Over 1/3 of the ALL the world’s websites are built with WordPress!
Learn why I only teach WordPress. In this article, I share my top 5 reasons for using WordPress… PLUS a hidden advantage you may never have considered!
Content Marketing is the single most efficient & cost-effective method for solopreneurs! It establishes you as an expert, builds trust with your audience, and satisfies Google's insatiable demand for fresh & original content. And...while I will never recommend you primarily write for Google (it's humans that open their wallets to purchase products & services; Google has no wallet and will never buy from you), it's just smart to understand that "search" is an undeniable factor in your website getting noticed! So. from a Content Marketing perspective, you need to understand what Google expects... It's what I call "Google's Rules." 
(These are continuously changing, btw, so it's important to stay current.)
Most people don't consider themselves "good writers" either because they think it's hard, they don't have any practice, or that's what they've been told... These articles will help to make you a better writer and communicator, and show you how to generate new and original ideas. You'll also gain a new appreciation for how Content Marketing works and how to leverage it to your best advantage.
Writing & Content
This is Part 1 of a multi-part Series on “requisite pages” for your website.This article introduces what these pages are, why they are ‘required’ and answers the inevitable question:”Who makes these ‘rules’ anyway?”Sign up below to be notified when the next article in this Series is published Sign Up Did You Know…?There are ‘mandatory’ pages […]
Writing & Content
This is Part 2 of a multi-part Series on “requisite pages” for your website.This article discusses mandatory ‘legal’ pages, why they are required, lists various regulatory entities you need to know about, and finally explains exactly what content the various pages must have in order to be in compliance.Sign up below to be notified when […]
Writing & Content
It’s all about making contact…& connecting with your readers! Learn how to create your Contact page. In Part 3 of this continuing “Requisite Pages” series, you’ll learn what to include, how to find a contact form, what to put on your form, how to structure your page, and more!
[...]Writing & Content
Did You know? This is the most-often ignored — avoided — page on most beginners’ websites! Learn why you’re probably approaching it from an erroneous assumption, how to take a fresh approach, & how following a few simple steps will lead to increased reader trust & build your authority!
[...]Writing & Content
Having a “Start Here” page sends a special message to your first-time and newer website visitors! It provides readers with an introduction to your website, and helps them find their way around… It also helps you guide their journey, which helps you with conversions!
[...]A basic understanding of "marketing" is essential for your online business to gain any traction.
However, marketing is often mysterious & confusing for creative content creators. I demystify marketing strategies, and explain how they work, as well as present common marketing terms, in plain non-marketing language.
Why marketing "works" is related to mindset or "psychology" and it's a very interesting exploration! It all comes down to people... We write for people, our audience is comprised of those same people, and it's those people who open their wallets to solve their own pressing problems, ideally with solutions you can help them resolve!
Traffic -- more appropriately "website traffic" -- is often cloaked in myths! Yes you need traffic to your website, but traffic as nothing more than those same people! You'll learn about why "traffic" is NOT the solution to getting ideal readers to your valuable content! You'll also learn about why social media can be the biggest time thief for the solopreneur and how to conquer this beast.
Finally, I'll touch on SEO -- another topic fraught with myths that rob the uninformed solopreneur of your most precious resources: time & money! Time is one resource you can NEVER regain!
Marketing & SEO
Part 1 of this Guide defines & describes the most common — but often confusing — marketing terms, and explains how & when to use each one. PLUS…visual examples help you to see how modern marketing experts use them and when…
[...]Marketing & SEO
Sales and Marketing Funnels are critical to your business, even if you don’t know anything about them! Learn what they are and how to set them up on your website.
[...]Marketing & SEO
Part 3 of this Guide answers the top question everyone using Content Marketing wants to know: How much content do you give away for FREE?
[...]Marketing & SEO
In Part 4 of this Guide, I show you exactly how to construct sales funnels, lead magnets & content upgrades — and the tools you need to put all this together.
[...]If Content Marketing is the solopreneurs' best strategy, Mindset is often just the opposite! I've seen so many solopreneurs continue to struggle, even when they seem to be doing "everything right."
Mindset is a complex topic so I've divided it into several sub-topics:
It's important to remember that everyone is unique and strategies that work for one person may not be right for you!
Mindset
Why joining the ranks of the self-employed can often feel like jumping off a cliff and not knowing how to swim! Learn my “4 Keys” to fast track your solopreneur success developed over my 20 years of solopreneurship.
[...]Mindset
WordPress Road MapCompanion Guide Introduction to the GuideCongrats for taking the first step to learning WordPress! You’re to be commended for taking action! Take the time to realize that many people want to do what you are doing right now…but sadly they never take that important first step like you have! That really IS a […]
I've taught hundreds of students over the recent years in private, face-to-face classes. But there were still hundreds more who could not attend these classes for a variety of reasons: traffic, conflicts with work hours, child care problems, and more!
I'm currently customizing these classes into tutorials -- specifically designed for online delivery -- to reach anyone who wants to learn.
Check out my WordPress Roadmap to learn the best way to get started with WordPress...
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You'll receive immediate strategies & tips without having to wait for my upcoming tutorials to be published!
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