You've Been Lied to...

The antiquated concept of 'website traffic' is all wrong & largely fueled by social media pushing their useless 'vanity' metrics!

"Traffic" alone is overrated!

Website "traffic" alone is just anonymous numbers... Anonymous numbers don't have wallets... or problems requiring solutions...or names & faces!

SEO specialists and Social Marketing experts would have you believe that all you need is massive volumes of generic traffic and "likes" and you'll be making money overnight! And...convincing you to part with your money to hire them to help you!

"Likes" don't have wallets either! It's very easy to click a "like" button; much more difficult to get someone to part with their hard earned money and actually BUY something from you...

This is only logical: how would you feel about sending some unknown company your money? Your readers feel exactly the same!

Content Marketing is the solopreneur's single most effective marketing strategy...

But you have to understand some basic "rules" about engaging in it effectively...

Simply, Content Marketing is nothing more or less than using original content to attract the right readers to your website.

The key here is original content & the right readers...

What's the right reader?

This is your ideal customer, who has a problem you can help them solve, and who has the need and resources to pay you for that solution.

Notice that there are some definite qualifications in the above statement! Nothing about vanity metrics, or even millions of "followers."

In Marketing terminology, this aligning of the "right reader" with a specific sought-after solution is referred to as "conversion." You as the business owner are converting a potential customer into a reader or subscriber or customer...

It's obviously a wise use of your time to build "conversion" strategies into your marketing from the very beginning.

Fortunately, Content Marketing is perfect for this approach!

What about SEO?

If your content answers a specific reader challenge, then you will likely already be answering what many of your "ideal readers" are searching for...

That's one of the primary goals of Google (and other search engines): provide answers to readers' questions. And the search engines will reward you with higher rankings! No complicated SEO expert required!

What about Key Word Research?

Key words are the actual search terms your readers use in asking questions (searching for solutions).

Search engines attempt to provide potential answers through complicated search algorithms. The closer you can approximate the actual search questions, the more likely you are to be listed in the first page of the search results (where readers will actually SEE your content)!

KW research is effective, especially if you are in a very competitive niche or industry, or one that is dominated by very large established companies (think Amazon, Netflix, Expedia, etc.)

Investing in your own KW research can be a wise investment if you are competing at this high-stakes level.

However, because you are likely already an expert in your field, you probably already know what your readers are asking. You can start with those KWs... This is exactly why specializing in a smaller niche is so effective.

Direct Benefits of Content Marketing

  • You establish yourself as an expert in your field
  • As readers get to know you through your solutions, you build trust
  • You create a long-term relationship with your readers...real people with real obstacles needing solutions

topics include

How to Strategically Invest Your Time in Authentic Marketing Strategies !

SEO Research Processes & Tools That Actually Work

  • Discover the 'Fast Track to SEO' for Solopreneurs

  • Recommended KW Research Tools...that you can actually afford!

  • Understand the differences among popular SEO research tools  

Marketing Strategies for New Websites

  • How to 'read' your reader's mind

  • The secret strategy to cut your research time in half

  • How to sweeten your offers to increase conversion

  • Your #1 asset... are you doing this?

Content Marketing's Often-ignored "Sibling"

  • Benefit from 'Authority'

  • Look Like an expert in your niche!

  • The perfect content strategy for "non-writers"

Don't know where to start?

Take a look at these Marketing Articles


Marketing & SEO

CM 101 Intro

Content Marketing is the Solopreneurs #1 most efficient marketing strategy! Learn why in this article…just for solopreneurs and beginners, including what “Content Marketing” really is, and how you can get started.


Marketing & SEO

Marketing Speak: How to Construct Sales Funnels & Lead Magnets

In Part 4 of this Guide, I show you exactly how to construct sales funnels, lead magnets & content upgrades — and the tools you need to put all this together.


Marketing & SEO

Marketing Speak: What Should You Offer for Free?

Part 3 of this Guide answers the top question everyone using Content Marketing wants to know: How much content do you give away for FREE?


Marketing & SEO

Marketing Speak: Sales & Marketing Funnels

Sales and Marketing Funnels are critical to your business, even if you don’t know anything about them! Learn what they are and how to set them up on your website.


Marketing & SEO

Decoding Marketing Speak: A Guide for Non-Marketers

Part 1 of this Guide defines & describes the most common — but often confusing — marketing terms, and explains how & when to use each one. PLUS…visual examples help you to see how modern marketing experts use them and when…


Marketing tutorials are published regularly!

I've taught hundreds of students over the recent years in private, face-to-face classes. But there were still hundreds more who could not attend these classes for a variety of reasons: traffic, conflicts with work hours, child care problems, and more!

I'm currently customizing these classes into tutorials -- specifically designed for online delivery -- to reach anyone who wants to learn.

More Ways to Get Help

  • Check out the main topics above in the main navigation... These topics comprise the primary focus of this website, as they are the areas where most of my students often need direction.
  • Look for the featured articles sections,+ on each of the topic pages... I've selected them specifically to get you started on the ideal foundation...
  • Check out the "Start Here" page -- It's specifically for the first -time visitor!
  • Get in touch! Let me know what your biggest website or business challenges are right now

Check out my WordPress Roadmap to learn the best way to get started with WordPress... 

And subscribe below to be notified when these tutorials are published.